Majority of business owners and managers will surely choose to give Christmas cards to valued clients.  However, this is not a simple task.  You have to consider a protocol in sending cards to your cherished customers. The purpose of this is to build a positive and lasting impression on the recipients. Remember the following when you send out these business holiday cards.

•    Create a budget in your marketing and promotions campaign if you are sending many cards. This is an affordable advertising technique that corporate organizations normally adopt to take care of customers.
•    Send traditional cards and not the informal emails or voice mails. The printed Christmas cards are effective since these convey your concern for people whom you deal with. Go for this option because it is more tangible compared to e-cards.
•    See to it that you include a logo of your company as well as some information about the organization. This will give your business additional exposure.
•    You can also include your business card when you send the Christmas greetings.
•    Use formal addresses such as Mr. or Mrs. Do not simply put the name of your client when you address the card.
•    Send the card in advance especially if the destination is a foreign country just to make sure that it reaches the recipient on time.